My East End invited Londoners to document and celebrate the rich heritage of London’s East End: its people, cultures, domestic and built environments, and open spaces, through the medium of photography.
The focus was a high-profile, open photography competition, judged by a number of experts in their fields, including: Martin Parr, Magnum photographer; Kate Edwards, Picture Editor, Guardian Weekend Magazine; and Steven Berkoff, actor, writer and director.
Related events included community workshops, exhibitions, history study days, school sessions, a talks programme and free places on photography courses. Exhibitions of competition winners took place at Four Corners Gallery and the Geffrye Museum in Summer 2010.
My East End launched on 1 February 2010 and ran until summer 2010. It was led by Four Corners and Bishopsgate Institute with Geffrye Museum and Birkbeck College, and was supported by the Heritage Lottery Fund.
The photography competition brought professional and amateur photographers together with local residents, community and school groups to create a collective vision of what this ever-changing and evolving area of London looked like in 2010. It was open to everyone and free to enter. Categories were: Professional; Amateur; Young people aged 12 – 17; and Children aged 4 – 11. All entrants submitted a single image that summed up their 'East End’.
The winning and commended images were announced by the judges at the award ceremony at Four Corners in summer 2010.